Turn Anonymous Website Visitors into Qualified Leads
Website visitors are most likely interested in buying your products or services. By visiting your website, they already know who you are and what you offer. The problem is, only 2-3% of website visitors bother to identify themselves, which means you'll never know who the other 97% of your visitors are.
VisiStat's LeadCaster solution solves this problem, enabling B2B small/medium businesses and enterprises to identify ALL anonymous website visitors, increasing new sales opportunities from the companies that are most likely to buy your products and services. Powered by VisiStat's analytics engine and proprietary technologies, LeadCaster identifies visitors by company name in real time, and provides other valuable information, including how that visitor found your website (paid or organic search, campaign, etc.). LeadCaster also shows detailed click path information on each visitor, providing valuable customer intelligence for more personalized sales engagement.
LeadCaster is fully integrated with Jigsaw®, Salesforce.com's business contact database, providing detailed contact information for the companies LeadCaster identifies on your site. Prospecting for new sales opportunities doesn't get any easier than that!
LeadCaster leverages VisiStat's Identities® technology, which associates an IP address with an e-mail address or other identifier, enabling a much more specific identification of visitors that opt-in to your website or marketing campaigns.
LeadCaster offers a variety of tools to help manage your newly identified leads, including integration with Salesforce.com to push leads from LeadCaster directly into Salesforce.com. For companies that do not use Salesforce.com, LeadCaster has its own built-in customer relationship management solution to help manage all of the leads generated by LeadCaster. This simple CRM enables each sales rep to schedule a follow up, upload notes, and track the status of each lead from creation to close - including win/loss reporting.
"Generating leads is all about identifying, in real-time, when a person or company engages our website. VisiStat's LeadCaster solution provides customer intelligence that enables us to better understand exactly who is engaging us, when they are on our site, and where they are spending their time." — Tim Donohue, Vice President, e-Learning Solutions – IHRDC
